Mortgage Minute with Mr. Will: December 2010

Monday, December 27, 2010

Marketing letter think outside of the box

SAMPLE LETTER not mine see below a great idea

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(Bold Headline)

We`re Celebrating Our ___ Anniversary With

A Free-Mortgage Advantage Evaluation Only For

Referrals From Our Valued Clients

Dear Client {use first name},

During the next 2 months, I`ve set aside a

limited amount of free-mortgage advantage

evaluations for family members or close friends

of our clients. As you know our usual fee for an

evaluation is $343. However, for a limited time

it`s completely complimentary only with the

enclosed certificate.

Please pass this certificate to anyone you know

who might benefit from evaluation. Somebody

who would be thrilled to get an evaluation, just

like you have.

Also, stop by our office and enter our Caribbean

Vacation Give Away! If you`re the winner, you

and a guest will spend a whole week in St. Martin

just soaking in the sun and relaxing next to the

crystal clear water.

I look forward to personally meeting your friends.

Sincerely,

{Your Name}

P.S. If you need additional referral certificates

please call our office.

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(A few things to note:

1. This letter is just an example to start you

thinking of different ways you can ask for

referrals.

2. A referral is not a requirement of entering

the contest.

3. There are different rules and regulations in

every state regarding contests and giveaways

so seek competent legal advice before using

this letter as is.

4. If you wanted you could simply modify this

letter to not have a giveaway or to offer

something non-tangible such as a customer of

the month award, etc.)

More mortgage marketing tips coming your way soon!

Shawn Meldrum

HighProfitMarketing.com

shawn@highprofitmarketing.com